In view of the tougher economic climate the Laguna Phuket hotel group annouced that it is giving away 100,000 complimentary room nights at its six resort hotels for guests who book online in March.

The “100,000 Smiles in Laguna Phuket” promotion is being run in co-operation with the Tourism Authority of Thailand (TAT), which will help to market the initiative.

TAT Governor Phornsiri Manoharn and Laguna Phuket Managing Director Michael Ayling announced details of the giveaway at a press conference at TAT headquarters in Bangkok on Wednesday.

The promotion represents a fightback for Laguna Phuket in the face of a tougher economic climate.

TAT governor Ms Phornsiri Manoharn said, “In these challenging times everyone in Thailand’s tourism industry must work hard together and help each other to restore our declining tourism numbers. We really hope that this promotion brings 100,000 smiling faces to visit Thailand.”

From March 1 to 31, customers booking at the Banyan Tree Phuket, Sheraton Grande Laguna, Dusit Thani Laguna Phuket, Laguna Beach Resort, Laguna Phuket Holiday Residences or Laguna Holiday Club Phuket Resort for stays from March 15 to December 15 will receive one complimentary night’s stay on a consecutive night.

A minimum of two paid nights are required for bookings at the Sheraton Grande Laguna during April, July, August, October, November and December.

The Allamanda Laguna Phuket resort is not participating in the promotion.

For more details visit http://www.lagunaphuket.com/100,000-smiles or http://www.tourismthailand.org/thailandsuperdeal or http://www.medithai.net.